iXtreme Hydrator functional beveragesDenver-based Point Brands Inc., created citrus- and berry-flavored iXtreme Hydrator functional beverages, which are infused with electrolytes. The non-caffeinated beverages are designed to give athletes a boost while providing electrolytes for rehydration, the company says. The suggested retail price for an 8.4-ounce can is approximately $1.69.