Dairy Queen, Minneapolis, is rolling out Orange Julius Premium Fruit Smoothies and Julius Originals to more than 4,000 Dairy Queen locations in the United States and Canada by November. More than 800 DQ Orange Julius stores already carry Orange Julius beverages. Most of these stores are in mall locations, Dairy Queen said.
The Orange Julius Premium Fruit Smoothies are made with real fruit and low-fat yogurt, and are blended fresh for customers upon ordering. The real fruit Julius Originals are also blended fresh. Flavors for both Julius Originals and premium Fruit Smoothies include Orange, Strawberry, Strawberry Banana, Tripleberry and Mango Pineapple.
“We are looking to shake up not only the $3 billion smoothie category in the U.S. but also our competition,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation
International Dairy Queen Inc. acquired the Orange Julius concept in 1987.
