This launch marks Nurri's entry into the milk-based beverage market, expanding its offerings to meet growing consumer demand for high-protein, low-sugar dairy options.

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The snack-sized ready-to-drink beverages are made with ultrafiltered milk, honey and oats.

Orange Julius Premium Fruit Smoothies are made with real fruit and low-fat yogurt, and are blended fresh for customers upon ordering. 

The Dairy Research Institute challenged college students nationwide to develop a dairy-based beverage that provides tangible innovation opportunities for the dairy industry and aligns with beverage growth areas. The top three teams were honored at the American Dairy Science Association (ADSA) Annual meeting in Phoenix.