Broadacre Dairy processes award-winning chocolate milk for Weigel's convenience store
Weigel’s signature yellow milk gallons are labeled and dated in one room, filled in another and then are conveyed to a cold room for shipping.
The Broadacre production crew: Douglas Rouch (plant manager), Ian Pruitt, Shilo Bliss, Jackie Ray Neely, Spencer Worley, Bill Weigel (owner), Robert Semple, James Robinson, Elmer Shoemaker, Timothy Shoemaker, Justin O’Mary and Rocky Rockwell.
If he came back to visit, grandfather William W. Weigel would recognize the log cabin and the large barn on his old farm. But he might not know the modern dairy processing firm that Broadacre Dairy has become.
At A Glance
Location: Powell, Tenn.
Interstate Milk Shippers: Plant 122. IMS ratings (January 2012) — Raw milk: 90; Enforcement: 97
History: Built in 1947. Last modernization program was 1990 to 1995
Size: 20,000 square feet
Production employees: 12
Products made: Milk (vitamin D whole, 2%, Skim D’Lite fat-free, 2% chocolate), buttermilk, egg nog, orange juice, brewed tea, fruit punch, lemonade
Formats: Dairy products are bottled in gallon, half-gallon, quart and pint containers. Nondairy beverages are bottled in half-gallons and pints.
Processing capacity: 40,000 gallons daily
Storage silos: Two raw silos, three standard tanks, three pasteurized silos, one heat-treated cream tank
Pasteurization type: High temperatue/short time
Filling lines: One. A second line is planned
Warehouse: 2,500-square-foot warehouse with 70-bay rack system. One 2,500-square-foot cooler
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