Goldenrod Dairy, Symsonsia, Ky., took the Milk Mustache Tour to Bowling Green, Ky.’s Diddle Arena for the Kentucky High School Athletic Association’s girls “sweet 16” basketball tournament.

Using the company’s Facebook page, account manager Barry Wood and his co-workers made the tour a “live” event for those unable to attend the games. Throughout the tournament, they uploaded scores, videos and photos to Goldenrod’s Facebook page.

A state high school basketball tournament was at the core of Goldenrod Dairy’s social media campaign.

On-site, the dairy had a table and a large banner highlighting its milk products. Guests were invited to pose in front of the sign with a “milk mustache.” There were many giveaways, including “got milk?” bookmarks, buttons and stickers as well as milk samples. Registered dieticians met with guests to discuss nutrition. Goldenrod increased its “likes” on the social media site and within two hours, fans posted 78 photos to its Facebook page.

The campaign was the winner in the Social Media category.