Are kids ready for Trix in a glass? Bravo! Foods will launch Trix, Cocoa Puffs and Wheaties flavored milk drinks under a recently signed five-year trademark licensing agreement with General Mills Marketing.
Are kids ready for Trix in a glass? Bravo! Foods will launch Trix, Cocoa Puffs and Wheaties flavored milk drinks under a recently signed five-year trademark licensing agreement with General Mills Marketing.
The agreement also covers Lucky Charms, Count Chocula, Booberry and Frankenberry. Bravo is the same company that markets a line of candy bar flavored milkshakes under a similar deal with MasterFoods.
Bravo also announced last month that Coca-Cola Enterprises Inc., is expanding the channels in which it will distribute Bravo products to include grocery stores, drug stores and mass merchandisers.
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