www.dairyfoods.com/articles/82942-newsline-bravo-to-co-brand-with-general-mills
Newsline: Bravo to Co-brand with General Mills
May 1, 2006
Are kids ready for Trix in a glass? Bravo! Foods will launch Trix, Cocoa Puffs and Wheaties flavored milk drinks under a recently signed five-year trademark licensing agreement with General Mills Marketing.
Are kids ready for Trix in a glass? Bravo! Foods will launch Trix, Cocoa Puffs and Wheaties flavored milk drinks under a recently signed five-year trademark licensing agreement with General Mills Marketing.
The agreement also covers Lucky Charms, Count Chocula, Booberry and Frankenberry. Bravo is the same company that markets a line of candy bar flavored milkshakes under a similar deal with MasterFoods.
Bravo also announced last month that Coca-Cola Enterprises Inc., is expanding the channels in which it will distribute Bravo products to include grocery stores, drug stores and mass merchandisers.
Are kids ready for Trix in a glass? Bravo! Foods will launch Trix, Cocoa Puffs and Wheaties flavored milk drinks under a recently signed five-year trademark licensing agreement with General Mills Marketing.
The agreement also covers Lucky Charms, Count Chocula, Booberry and Frankenberry. Bravo is the same company that markets a line of candy bar flavored milkshakes under a similar deal with MasterFoods.
Bravo also announced last month that Coca-Cola Enterprises Inc., is expanding the channels in which it will distribute Bravo products to include grocery stores, drug stores and mass merchandisers.
