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“Mashups” — the fusion of two or more beverage products that traditionally wouldn’t be expected to go together (e.g., coffee plus cold-pressed juice) — is a major ready-to-drink beverage innovation trend, according to “U.S. Beverage Market Outlook 2019,” a new report from the Packaged Facts division of Rockville, Md.-based MarketResearch.com. If your company produces dairy and/or other beverages, is this a trend it’s pursuing?