How Nuestro Queso builds relationships in the Hispanic community
By involving itself in the lives of Chicago’s Hispanic community, cheesemaker Nuestro Queso has built a loyal consumer base. When the company lands a retail account, it brings these shoppers who are predisposed to buy the brand.
In Chicago, Nuestro Queso supports the Taste of Mexico, the Carrera de los Muertos (Day of the Dead) 5k run and the Premio Homenaje a Nuestras Madres (Honoring Our Mothers Awards). Chicago-area chef Ambrocio Gonzalez hosts a cooking show on a local television station. On “Nuestra Cocina” (Our Kitchen), the chef demonstrates easy-to-make Hispanic food recipes using the company’s cheeses, creams and yogurts. The company shared these photos with us.
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Nuestro Queso supported the Carrera de los Muertos (Day of the Dead) 5k run in Chicago.
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Nuestro Queso supported the Carrera de los Muertos (Day of the Dead) 5k run in Chicago.
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Nuestro Queso supported the Carrera de los Muertos (Day of the Dead) 5k run in Chicago.
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Nuestro Queso supported the Carrera de los Muertos (Day of the Dead) 5k run in Chicago.
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Chicago-area chef Ambrocio Gonzalez hosts the cooking show called Nuestra Cocina (Our Kitchen) and uses Nuestro Queso products in easy-to-make Hispanic food recipes.
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Chicago-area chef Ambrocio Gonzalez hosts the cooking show called Nuestra Cocina (Our Kitchen). Episodes are broadcast on Chicago a television station and later posted to Facebook.
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Nuestro Queso’s Mothers’ Day campaign Premio Homenaje a Nuestras Madres (Honoring Our Mothers Awards) asked the Hispanic community to nominate outstanding mothers. The cheese company narrowed down the hundreds of submissions to a handful of finalists, who were posted on the company’s Facebook page. Thousands of people voted and the three top vote getters received a cash prize at a ceremony at the National Museum of Mexican Art in Chicago.
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Nuestro Queso supported the Taste of Mexico in Chicago.
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Nuestro Queso supported the Taste of Mexico in Chicago.