8 innovative packaging concepts for dairy foods and beverages
Processors know that the design, shape and color of its product’s packaging can affect the decision-making of a busy shopper. Packaging needs to grab attention and convey the company’s message, and now, in some cases, be more space-saving as well. Take a look at some of the packaging concepts showing up in dairy cases today — they are becoming more competitive, innovative and some might even say, bold.
See the full story behind these packages and trends here: Space-saving cheese pouches, clear containers are packaging trends.
Artisa cottage cheese
Smith Dairy's Artisa Fine Curd Cottage Cheese is a new cottage cheese that features fruit on the bottom. It's unique to the industry because of its 5.3-ounce transparent single-serve cup. The company spent 18 months researching consumer preferences on cup and lid styles, and participated in focus groups, all which contributed to the final design. One clear emerging trend from consumers was a desire to see the product inside, according to the company.
Breyers gelato
Unilever’s Breyers got a jump start on the transparent container trend showing up in frozen desserts. It launched its Gelato Indulgences line in clear tubs last year.
Kemps frozen yogurt shop
Derek Scott, director of marketing at Kemps, said transparent packaging was an emerging trend the company saw coming years ago. With its launch of Frozen Yogurt Shop in clear tubs this year, the company found the perfect product to capitalize on this concept, he said.
Kraft shredded cheese pouch
Space-saving stand-up pouches for shredded cheeses are becoming the new norm. The design allows more packages on the shelf, but it holds the same amount of cheese.
Klondikes Odysessy Feta
Square containers that are easier to stack are showing up in the cheese, dip and butter aisles. Like Klondike Cheese’s Odyssey feta cheese. The company changed its cup to a square container in April.
A2 milk cartons
Milk processors, like Australia’s a2 Milk Co., are releasing cartons that emphasis the functional benefits, using bold graphics and vibrant colors. According to Jim Smith, director of marketing for a2 Milk, the goal with the carton was to convey uniqueness and tell the fully story of its benefits.
Fairlife milk
Chicago-based fairlife’s milk is packaged in uniquely shaped bottles (resembling an hourglass with ridges for easy grip). It features several call-outs to the milk’s functional benefits, plus uses bold graphics.
True Dairy flavored milk bottles
These new flavored milks from True Dairy Flavors, which resemble juice bottles, create a rainbow effect when placed side-by-side on the shelf.