Unveiled at the NACS Show, Energy Freeze will be available in f’real blenders at over 20,000 retail locations nationwide Nov. 1.

The Mystery Flavor launch is an extension of f’real’s "Discover Your f’real" global campaign, which embraces Gen Z’s curiosity for new experiences and encourages consumers to take the leap and discover a nearby f’real location.

This latest dessert comes from Rich Products’ I Love Ice Cream Cakes portfolio.

f'real shakes and smoothies are a blend-it-yourself treat available in over 24,000 locations worldwide, including convenience stores.

Rich’s new Authentically Italian pizza portfolio features a variety of distinct products, all with roots tied to Italy.

The expansion of Rich’s Morristown facility will add 2,400 square feet of space, which will directly support enhanced production of its growing bakery business, serving national and regional grocery and club retailers. 

The plant-based whipped topping has a superior stability to easily mix, fill, layer, or top customizable creations.

Robert Rich is now senior chairman, and will support his wife as she leads the company.