Following a successful checkoff pilot, Dairy Management Inc. (DMI) reports that the results of the checkoff checkoff-initiated smoothie program pilot showed increased consumption of milk and yogurt. As a result, the program will be offered in more schools this fall, the Rosemont, Il.-based company says.

A silent crisis is gripping our nation’s children. In a typical school year, more than 30 million students of all ages rely on school breakfast and lunch for their daily recommended intake of critical nutrients.