Items Tagged with 'gut microbiome'

Checkoff-led consumer research indicates that people believe the digestive system and microbiome are important not just for gut health but also for immunity, and mental and metabolic health. 

The COVID-19 pandemic increased consumer interest in immune health and sales of probiotic foods and beverages. Circana (previously IRI and NPD) reports that probiotic beverages have increased both dollar and unit sales for the past three years, and probiotics were found in over 30 beverage subcategories.

The science behind understanding what a "healthy" human microbiome looks like, how it is controlled or how it can be changed is an evolving area of research. Recipients of the Danone North America Fellowship Grant support these efforts by exploring how the gut microbiome, yogurt and probiotics help sustain human health and wellness through growth, development, and longevity.

While fermented foods and probiotics are trending, these nutrients have been essential in diets for 10,000 years. 

Higher diversity is the hallmark of a healthy gut microbiome.