The 1971 song by Harry Nilsson states “You put de lime in de coconut, you drank ‘em bottom up.” However, when it comes to the dairy industry, consumers are putting de lime in the milk and drinking it up.

Retail milk sales have soured of late. Dollar sales within the refrigerated milk category fell 1.5% to $14,274.0 million during the 52 weeks ending Nov. 28, 2021, according to data from Chicago-based market research firm IRI. Unit sales tumbled 4.6% to 4,736.1 million.