The goal of Store Brands Month is to increase consumer trial by focusing attention on the positive attributes and practical factors of store brands - including value, digital convenience, ethical considerations, innovation and budget awareness - across all product categories in both brick-and-mortar and online retail formats.
Private-label milk sales account for a large percentage of these sales, reaching $8.6B in the same period. Natural cheese placed a close second at $8.1 billion,
Last year was a roller coaster ride for store brands. Sales were up and down but finished strong, with increases averaging about 5% over the last five months, according to New York-based Private Label Manufacturers Association (PLMA).
The award winners were chosen from more than 770 recently introduced food, beverage, kitchen, household and health & beauty care product submissions by 52 North American retailers.