While it is good to start as early as possible, it is never too late to support gut health and the inner defense system.

Gut health and protein ingredients have a long future runway. “The spike in usage of vitamins and zinc parallels the rise in consumption of immunity supplements and indicates growth potential for immune health innovation,” according to Unlocking Insights Into the Supplement Consumer: 2022 Trends and Opportunities, a whitepaper produced by Marketplace. 

Consumer interest in the healthfulness of the foods they eat has been growing for some time. Moreover, there is evidence that the COVID-19 pandemic has only ramped up consumer interest in foods that deliver health benefits.

Immune health has never been more important than it is today. Cultured dairy products are uniquely positioned to address this important health trend. 

When it comes to probiotics and prebiotics, you could say today’s consumers are very pro. In fact, according to a 2020 report from Hyderabad, India-based Mordor Intelligence titled “Probiotics Market — Growth, Trends, COVID-19 Impact and Forecasts (2021-2026),” the global probiotic market is expected to have a compound annual growth rate (CAGR) of 8.08% during the forecast period of 2020-2025.