In unit sales for the six months, store brands were slightly down by 0.5%, while national brands fell 3.4%.
July 10, 2023
Store brand dollar sales across all U.S. retail outlets increased 8.2%, vs. a gain of 5.1% for national brands, according to Circana data from the six-month period ending June 18, compared to the same six-month period in 2022.
Private-label milk sales account for a large percentage of these sales, reaching $8.6B in the same period. Natural cheese placed a close second at $8.1 billion,
Today’s private label dairy products are aiming for differentiation to help drive retailer loyalty.
June 10, 2021
Many of today’s dairy processing companies are involved in the production of private label products. Quite a few of them produce products for retailers solely to use excess capacity.