Dairy farmers’ longstanding commitment to the environment and their stories of stewardship are taking center stage for Earth Day communications strategies led by the checkoff.

To commemorate the 50th anniversary of Earth Day and as part of the brand’s journey to reduce food waste and redirect it to those in need facing food insecurity, Two Good said it will donate 100% of its profits, up to $100,000 after expenses, in-store and online at select retailers during Earth Week.