butter sales | Dairy Foods

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State of the Dairy Industry: Butter category continues to see smooth sales

Both the refrigerated butter and butter blends have strong years.

Brian Berk

November 27, 2023

When it comes to butter, sales are serving up plenty of aces, with very few faults.

Dairy Farmers of Wisconsin holiday butter sales

Americans projected to purchase 161 million pounds of butter for the holidays

That's enough butter to bake more than 11 billion butter cookies.

November 10, 2021

While butter sales usually increase during the holidays, the pandemic, which spiked a rebirth of home cooking, has also caused butter sales to grow significantly year-round, according to Dairy Farmers of Wisconsin.

2020 State of the Industry: Butter is taming the plant-based competition

The roar of plant-based butter alternatives is loud, but butter’s crack of the whip is keeping that threat in check.

Kathie Canning

November 10, 2020

The last year or so might have found some players in the retail butter and butter blends category exclaiming, "It's a jungle out there!" Why? Because certain players in the margarine and spreads subcategory used innovation and questionable marketing (Country Crock "plant butter" - seriously?) to lure consumers and intimidate genuine butter brands.

2019 State of the Industry: Butter wins a combination ticket

New usage occasions allow butter to draw the winning numbers

Anna Boisseau

November 15, 2019

It seems that butter producers picked their numbers wisely. The cooking staple and flavor booster continues to show positive growth, with dollar sales of butter/butter blends up 1.3% (to $3,131.4 million) and unit sales jumping 2.5% (to 840.6 million) during the 52-week period ending Aug. 11, 2019, according to data from Chicago-based market research firm IRI.

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On-Demand What is the latest going on in the dairy industry? This is your chance to hear an all-encompassing look at the latest trends, as well as look forward to the future. Dairy Foods will also provide a sneak peek of its industry-leading State of the Industry report during our special November 13th webinar.