Castello — a cheese brand of Basking Ridge, N.J.-based Arla Foods Inc. USA and maker of authentically Danish Havarti cheese — said it is giving food truck owners the opportunity to bring home some serious “cheese” with the first-ever “Hype the Havarti Food Truck Challenge.”

The Consortium for Common Food Names (CCFN), Arlington, Va., said major dairy-producing organizations around the world are challenging the European Union's (EU) decision to disregard market realities and international trade standards by granting Denmark sole ownership of the generic name "havarti" cheese in Europe.