Two months ago in this column, I addressed the alleged decline of milk consumption by Generation Z, defined as those born between 1997 and 2012. According to a report, Gen Z is consuming much less milk than the national average.
This year’s program centers on products targeting Gen Z consumers, with a focus on sustainability.
May 10, 2022
The New York State Department of Agriculture and Markets, the New York Dairy Promotion Order (DPO) Advisory Board and New York-based VentureFuel announced this year’s MilkLaunch startup competition.
Almost two decades ago, marketing companies, news outlets and market research firms across the country issued a warning to American marketers and employers: The oldest millennials soon would be coming of age, and the rest of us had better prepare for it.
The diverse and tech-savvy generation is set to transform food and beverage formulation in the years to come.
October 23, 2018
Generation Z, comprising consumers aged 11 to 22 in 2018, has the potential to reset expectations for health and wellness, increase the reach of international cuisine and heighten creativity in the kitchen, according to global market research firm Mintel.