In the not-too-distant past, it seemed like body builders looking to bulk up after the gym were the dominant consumers of the meal replacements/nutritional supplements category.
As manufacturers home in on trends such as high-protein, the number of consumers interested in nutritional supplements and meal replacements is growing, and so are the product options.
The key trends showing up in nutritional supplements and meal replacements are similar to those in other food and beverage categories, a desire for more high-quality protein, clean ingredients, flavor variety and convenience, according to several formulators of protein and functional ingredients with whom we spoke.