It is not often a company can celebrate a century of doing anything, so it is certainly worth honoring. This year, the American Dairy Products Institute (ADPI) is celebrating its centennial.
We, the dairy industry, have not engaged on a broad scale as marketers of plant/alternative proteins increased their attacks, developed trade associations and aggressively launched marketing offenses.
An old Reese's Peanut Butter Cups commercial tagline calls chocolate and peanut butter "two great tastes that taste great together." And it’s right. But chocolate and peanut butter arguably can't hold a candle to chocolate and dairy.
Skim through any list of food and beverage megatrends and you’ll likely run across a mention of 1) probiotics, 2) digestive health, 3) the human microbiome or 4) some combination thereof. That's because the more consumers learn about how the goings-on in their guts reverberate throughout their bodies, the more they want to know about the "good gut bugs" at the center of it all.
Anti-inflammatory diets are trendy, and some of my friends are avoiding dairy because they've heard that it causes inflammation. According to Greg Miller, chief science officer for National Dairy Council, "The current scientific evidence suggests that the opposite may be true."
To the yang of every superhero’s rise, there is the yin of an equally formidable foe. Batman and the Joker, Spiderman and the Green Goblin, and in the fermented dairy aisle, Greek yogurt and acid whey.
Clean-label dairy can be more about perception than actual health benefits. It's also a moving target. Dairy processors must scrutinize the latest market research to understand what consumers what in their dairy delights, and what they want taken out.
It's official: Americans' love affair with sugar is over, and they're breaking up en mass with their ol' sweetie. In the International Food Information Council's (IFIC) 2017 Food & Health Survey, 76% of respondents said they are trying to limit or avoid sugars in general, with six in 10 declaring that they view sugars negatively.