Like a powerful blizzard blasting the landscape, health and wellness is socking it to the dairy ingredients’ sector. But rather than snow, ice, and high winds pelting consumers, shoppers are facing a deluge of such positive elements as products that are low in sugar, high in protein, and those that contain prebiotics and probiotics.

When it comes to calcium, protein, vitamins, and minerals, no single beverage can beat the all-natural goodness of a cold glass of fresh milk. Yet, while milk production is up, dairy milk consumption is down by 4%, while the consumption of non-dairy milk rose by 5%.

Milk, tea, coffee, aseptic juices, and bottled juices, major components of the ready-to-drink (RTD) dairy beverage market, are seeing great growth. In fact, the global RTD beverages market is projected to grow from $766.69 billion in 2024 to more than $1 trillion by 2032. 

Blake Waltrip talks about the many health benefits the product provides.

Today’s health-conscious shoppers want to know more about the ingredients that they consume. Are they natural? Are they sustainable? What health benefits do they provide?

Formulating dairy foods and beverages with naturally occurring and isolated functional fibers can fill the gap in daily fiber intake.