Although eCommerce may not be for all dairy processors, it can definitely be an option for additional revenues. In fact, Euromonitor International reported the number of Americans utilizing online grocery services skyrocketed from 13% before the pandemic to some 26% in 2022. 

Turning to one's keyboard and internet to shop is "Easy Like Sunday Morning." This is why there's significant opportunity for dairy within eCommerce, with Processed Cheese the No. 1 segment.

Online cheese sales are experiencing major growth, according to Madison, Wis.-based Dairy Farmers of Wisconsin.

Dairy suppliers might wonder if it is worth it to advertise and sell dairy products through online channels? Do consumers actually buy perishable items online? Will online grocery dramatically impact dairy suppliers? In short, the answer is yes.