Browsing a dairy food display can be confusing for consumers. With so many brands touting similar benefits, from “non-GMO” and “high in protein” to “gluten-free” or “low in sugar,” it’s easy for buyers to get lost in a sea of sameness.

Dairy processors could look to botanicals to meet consumer demand for cleaner labels, added functionality and health benefits.

The ag tech and dairy food products companies will be provided with mentorship, connections and resources.

New products, flavors and formats keep dairy processors growing. Whether you have an in-house department or contract with consultants, you need to be investing in research and development because no one wants to buy a stale product.