"That which we call a rose, by any other name would smell as sweet," Shakespeare said. But would calling foods and ingredients "bioengineered" rather than "genetically modified" make them more acceptable to consumers?

Consumers are demanding more information about how their food is produced so they can make informed choices about what to eat and what to feed their families. Top of mind for some consumers is whether the food or its ingredients were derived from bioengineered (BE) crops, also known as genetically engineered or genetically modified (GM) crops.