The picture appears to be a little less than rosy for the refrigerated juices/drinks category. For the 52 weeks ending March 25, 2018, dollar sales in the category fell 1.1% to $6.6 billion, while unit sales declined by 2.1% to 2.2 billion, according to data from Chicago-based market research firm IRI.

Dairy processors can learn a thing or two from Califia Farms about product development, messaging, packaging and disrupting the beverage category.

Nondairy beverage makers are adding flavors, like caramel to coffees and spices to teas. Sales of almond milks are up 16% in a year.