Although perhaps not the impressive gold-medal victory achieved by the U.S. Men’s Olympic hockey team over the Russian’s in 1980 in Lake Placid, N.Y., most areas of the non-dairy market are scoring plenty of goals, with the exception of the juice market, which is biding its next chance to skate through a slump.

Research shows two servings a day of dairy, mainly whole-fat, should be included in a healthy diet along with two to three servings of fruit and vegetables per day.

Nutrition is seen as essential to overall wellbeing, with 86 percent of consumers believing well-balanced diets are important to prevent major illnesses. However, in practice, only 53 percent choose to eat a healthy diet to maintain their wellbeing. 

In 2021, 61% of consumers turned to fresh milk at least weekly. Importantly, the number of consumers turning to these products has remained fixed over the last few years, which indicates that while people have been working on improving their health through their diet, they are not necessarily cutting down on their intake of fresh milk, stated FMCG Gurus.

Many Americans find themselves in one of two categories: ditching their New Year’s resolutions or committing to a healthier lifestyle for the long haul.