Dairy processors can help by supplying nutrition information and being prepared for requests for label or formulation changes from restaurants and vending machine operators.

The FDA suggests changes to food labels and portion sizes. The IDFA points out the ramifications to dairy processors and to consumers: chiefly confusion and high costs.

While IDFA asks FDA to back off on its no added sugars declaration, NMPF says it is “basically supportive” of the idea. But both groups oppose changing the serving size of ice cream.

Consumers want to know what’s in the milk, cheese, yogurt and ice cream you make. If there is an ingredient or process they don’t like, they’ll let you know. Loudly.