Starting with the launch of its holiday menu on Nov. 7, the company will no longer charge extra for customizing beverages with a non-dairy milk.

Milkadamia notes that due to its creamy texture, smooth taste and nutritional benefits, Milkadamia’s array of creamy milks will have consumers saying goodbye to almond and oat alternatives for the taste of iced or hot coffee or tea made from vegan milkadamia nuts.

For years, dairy processors and dairy producers have argued that makers of soy, almond and other plant-based beverages are stepping on their toes by trading on the good, nutritious name of milk.

The principles for producing nondairy frozen desserts from vegetable “milks” are the same as for conventional ice cream. However, the challenges are uniquely different. (In this article “milk” will refer to plant-based milks.)