In ancient times, humans became lactose intolerant, or unable to fully digest the sugar (lactose) in milk, after childhood. Not surprisingly milk is a top growth driver in the lactose-free dairy market, while functional ingredients like proteins and fiber add value and better nutritional support.
With many U.S. consumers picking up cooking/baking at home during COVID-19 shutdowns, the butter category seemed to be on easy street in 2020. But this year, the category is facing hazards on the road.