Although it's cold outside, ice cream brands like Snoop Dogg's Dr, Bombay and Wells Enterprise's Blue Bunny are red hot with triple-digit sales growth.
7-Eleven and Speedway stores in California will carry two of Dr. Bombay's most popular sherbet swirl flavors: Strawberry Cream Dream and Iced Out Orange Cream.
Under the ice cream/sherbet category, ice milk/frozen dairy desserts and sherbet/sorbet/ices are all posting solid growth in both dollars (10% growth) and units (3% gain), IRI data reports. Nestlé saw sales increase a whopping 1,632% to $25 million; Blue Bunny, generated 78% YoY growth to $29 million; and Friendly’s grew its sales to $10 mllion, with a 34% YoY gain.
When we last covered sales within the retail ice cream/sherbet category (in our January 2021 issue), the segment was enjoying double-digit growth in both dollars and units. Eight months later — with stay-at-home dictates over and many consumers no longer indulging in as many comfort foods — retail ice cream/sherbet sales are not soaring quite as high.
Many consumers have been turning to their favorite comfort foods to help combat stress during the ongoing COVID-19 pandemic. And one of those favorites certainly appears to be ice cream.
It's a sweet state of affairs for the retail ice cream/sherbet category. Dollar sales jumped 7.6% to $7,298.8 million during the 52 weeks ending May 17, 2020, according to data from Chicago-based market research firm IRI.