Derek Neeley, vice president of marketing for Family and Wellness Yogurt brands, Danone North America, White Plains, N.Y., and Broomfield, Colo., joins us for Episode 17 of the “Let’s Talk Dairy” podcast to discuss trends in gut health immunity and the company’s new ready-to-drink (RTD) yogurt, Activia+ multi-benefit probiotic yogurt drinks.
One of the ways to add differentiation and consumer appeal to a fermented dairy drink is to increase the protein content. But adding protein to any cultured product typically results in an increase in viscosity.
UB Real, Wilmington, N.C., makes UB Super, a high-protein powder nutritional shake that contains grass-fed whey protein. The non-GMO shake is gluten-, soy-, corn- and wheat-free, and contains no added hormones or added sugar.
Consumers’ awareness of how much protein they need daily is low. For dairy marketers, here’s an opportunity to promote the protein content of yogurt, cottage cheese and cultured beverages.
Human Nutrition 101 has always told us that dietary protein is essential for health and wellness. Dietary proteins provide amino acids, the building blocks of structural and functional compounds we need to live healthy and active lives.
It’s not just elite athletes who need protein. The ingredient holds benefits for everyone, from children to seniors and from recreational athletes to those seeking to lose weight.
Protein may be a macronutrient the deficiency of which portends dire consequences for health. But it is amply represented in the American diet already. A 2015 analysis of the 2007-2010 National Health and Nutrition Examination Survey found that American men consume, on average, close to 100 grams of protein per day — nearly double the 56 grams generally recommended for the group.
Consumers recognize the benefits of high-protein foods and beverages. Dairy processors can stick with dairy-based proteins or consider plant-based alternatives.
High-protein foods figure prominently on IRI’s list of the most successful food and beverage launches of 2015. Alongside Oscar Mayer deli meat and Cheerios Protein, were Dannon Oikos Triple Zero yogurt, Yoplait Greek 100 Whips and fairlife milk.