IDFA plans ice cream social; releases new ice cream data and trends.

There is a rising ice cream trend that may indicate where things are going for the ice cream category. With consumers' growing interest in healthier indulgence, ice cream companies are creating pints that showcase fewer calories, less sugar and in some cases, a higher protein content.

Ice cream retailer Baskin-Robbins invited the media to sample new flavors and flavor combinations that will appear in stores this summer.