Today’s consumers are more committed than ever before to their health and wellbeing. They seek out dairy products with clean and clear labels that include ingredients that are on-trend, recognizable and GMO-free as well as ticking dietary requirements such as being kosher and halal.
Brands could win over digital-savvy consumers by being more inventive in how they use colors to differentiate their products, creating aesthetically exciting and “like-worthy” food experiences.
Color, one of the most important sensory aspects of food, provides visual cues about quality and taste. It’s a product feature that brands can leverage to increase consumer appeal, win over new customers and inspire repeat purchase.
A natural red color is derived from lycopene extracted from tomatoes.
November 11, 2016
Shoppers would pay up to 47% more (or $2.20 a package) for flavored milk colored by natural ingredients, according to a survey by a supplier of natural colors.
DDW calls itself the largest manufacturer of annatto-based food colorings in North America.
December 17, 2013
D.D. Williamson (DDW), Louisville, Ky., said today it has acquired the food coloring product line and related processing equipment from Danisco USA Inc.
Chr. Hansen steps up its efforts in coloring foodstuffs to better support F&B customers making the switch to this next generation natural colors.
April 30, 2013
In order to better support food manufacturers take the leap to coloring foodstuffs, Chr. Hansen significantly steps up its efforts in this product segment.