Horizon Organic, a Broomfield, Colo.-based brand of Danone North America, debuted Horizon Organic Growing Years, a whole milk created specifically for children ages 1 to 5.

At first glance, it seems that milk hasn't been dealt the best hand. But the beverage isn't considering folding: While purchasing numbers have declined in recent years, it's still present in 91% of American households, according to the September 2019 "Eating Trends: Meat, Dairy, Vegetarian, and Vegan" report from the Packaged Facts division of Rockville, Md.-based MarketResearch.com.

New milk trends are emerging that are all about functional ingredients and health benefits, like higher-protein and lactose-free.