The California Milk Processor Board launched an English-language series of television ads that encourage consumers to drink milk before bedtime.

While Shamrock Farms, Phoenix, is hitting lacrosse fields across the country this spring, the California dairy industry is appealing to the state’s Hispanic consumers.

Everybody loves yogurt: dairy farmers, dairy processors, industry vendors, retailers and consumers. Yogurt production in the United States rose 4.2% from 2011 to 2012, according to the U.S. Department of Agriculture.

When I first heard of “Les Miserables,” I thought it was a report detailing the woes of fluid milk processors. Hollywood inspired me to mash up dairy foods and movies. So at my Oscar-watching party last month, refreshments included “Life of Pi à la mode” and “Zero Dark chocolate Thirty-calorie milk.”