In good and times and bad, it is difficult to match the excitement of sports. Going hand-in-hand are sports nutrition products which reached $3.5 billion in 2022, and are expected to skyrocket in the coming years.

Although perhaps not the impressive gold-medal victory achieved by the U.S. Men’s Olympic hockey team over the Russian’s in 1980 in Lake Placid, N.Y., most areas of the non-dairy market are scoring plenty of goals, with the exception of the juice market, which is biding its next chance to skate through a slump.