Increasing demand for dairy-based products, rising health consciousness among consumers, and the availability of diverse flavors and varieties are big draws.
Milk, tea, coffee, aseptic juices, and bottled juices, major components of the ready-to-drink (RTD) dairy beverage market, are seeing great growth. In fact, the global RTD beverages market is projected to grow from $766.69 billion in 2024 to more than $1 trillion by 2032.
The ready-to-drink (RTD) coffee and tea beverage categories experienced some hiccups in the past year. Results ranged from mixed to negative in all subcategories, according to data provided by Circana, a Chicago-based market research firm.
Refrigerated ready-to-drink (RTD) coffee and tea were red hot, with percolating sales of nearly $949 million and $1.44 billion, respectively, in multi-outlets for the 52 weeks ending July 10, IRI data states. Percentage-wise, coffee saw a 27% sales increase, while tea added year-over-year sales of 11%.
If sales data are any indication, more consumers are saying goodbye to coffee filters, tea bags and the long wait to brew. According to data from Chicago-based market research firm IRI, dollar sales within the shelf-stable ready-to-drink (RTD) tea and coffee category shot up 9.5% during the 52 weeks ending Aug. 8, 2021, to $7,647.5 million. Unit sales increased 3.0% to 3,044.1 million.
Many of our workdays have looked a little different over the past year. But one thing has remained constant for a lot of us: starting the morning with a coffee- or tea-based beverage.
The ready-to-drink (RTD) coffee and tea segment is decidedly no longer a niche market within the United States. The segment racked up retail sales of almost $7 billion during the 52 weeks ending Aug. 9, 2020, according to data from Chicago-based market research firm IRI.
On-trend product development is helping key segments avoid a sad-clown frown.
November 2, 2020
Nondairy beverages mainly painted on smiles this year. Ready-to-drink (RTD) coffee was the master of ceremonies at retail, shining in both the shelf-stable cappuccino/iced coffee and refrigerated coffee segments.