More Goodness is a first of its kind, working alongside Blue Cow partners and processors across multiple retailers and foodservice providers, the program celebrates and encourages consumer loyalty to Canadian dairy, the organization stated. 

The investment will allow the two St. Marys-based processors to expand and update operations.

Agropur, the owner of Natrel, Québon, OKA, Sealtest and Island Farms and other brands, said sales increased 5.1%.