People are living longer, but their golden years are often marked by physical and mental decline. It is estimated that as many as 90% of seniors are deficient in Vitamin D, a critical nutrient for aging bodies and brains. Physicians frequently prescribe a vitamin D supplement, but fortified dairy foods contain a readily absorbable source of this nutrient, plus an overall nutrient package that may be more beneficial to bone, cardiovascular and cognitive health than a pill.

Infant formula and fortified milk remain key delivery vehicles for essential fatty acids.

The dairy industry needs to fortify more foods with this vitamin, and promote its inclusion. Otherwise, other food categories or supplements will emerge as the preferred delivery vehicle for this important nutrient.

Omega-3s, derived from fish and non-fish sources are essential polyunsaturated fats that aid visual and neurological development and are beneficial for heart and brain health.

Consumers are hooked on omega-3 fatty acids. And they are likely to stay on the line as research supporting omega-3s’ health benefits continues to amass.