Why buy Swiss cheese when you could buy Swiss cheese made in small batches from milk given by cows who spend their summers at high altitudes in the Bavarian Alps of Germany?
Shoppers are looking for new experiences with things they know they like.
January 15, 2013
Consumers are looking for new and exciting tastes, and cheese is well-suited to help consumers expand their palates, while allowing manufacturers and processors to create new eating occasions and drive sales.
Spicy jalapeno cream cheese and cracked black pepper string cheese are two new products.
December 27, 2012
Kraft Foods Group has revved up its innovation pipeline to bring more than 40 exciting foods and beverages to the table. Each has been developed to satisfy consumers' appetites for bold flavors, flexible eating patterns and simpler product recipes while still delivering great quality and value.
More interesting cheeses are being incorporated into shredded blends, helping customers ease in to new flavors.
December 14, 2012
New products in the cheese aisle include shredded cheeses paired with breadcrumbs and spices; and more varied flavors of cream cheese, such as black pepper, salmon and lemon-herb.