Chicago-based and family-owned Greenridge Farm announced that it is officially rebranding to Greenridge, noting that the rebrand better reflects the company’s ethos of delivering high-quality meats and cheeses 

Founded in 1938 in St. Louis, the Swiss-American team services 40-plus customers and has approximately 85 total employees. Swiss-American globally sources over 1,200 items from over 22 countries and 20 U.S. states. 

Haaf brings over 30 years of retail foodservice and culinary experience to the trade association. Haaf’s most recent position was vice-president of Foodservice & Starbucks Operations for Abingdon, Va.-based K-VA-T Food Stores Inc.

Despite volume declines in several areas, dollar sales were strong in most every subcategory.