It's hard to beat a pep rally as a means to spur excitement among a collective high school student body before a big game. It's been a while (quite a while) since I was in high school, but I can close my eyes and still hear the cheers and the fight song thundering in the confines of my school's gymnasium.
Cargill and dairy farmer Tara Vander Dussen are donating to GiveAGallon.com for every participant in the #MilkChugChallenge on Instagram.
September 11, 2019
Cargill, Wayzata, Minn., said it is joining forces with dairy farmer Tara Vander Dussen, also known as “New Mexico Milkmaid,” to get more milk to families in need.
How do you make food interactive? (Besides eating it, of course.) Dairy brands turn to social media to encourage consumers to share photos of food on Instagram, Facebook and Twitter.
To support the participating nationwide retailers, Saputo is using in-store shelf talkers with tear pads featuring coupons.
December 30, 2013
Saputo USA, Richfield, Wis., will start 2014 with three new consumer promotions for its Joan of Arc, King’s Choice and Lorraine brands of specialty cheeses.
In Jim Carper's Dairy Case: Dreyer's (a unit of Nestle USA) changed the name of its Fruit Bars to Outshine. The company turned to a social media site to ask users how they "shine brighter."
The dairy processor uses every trendy marketing tactic: food trucks, Twitter, Facebook and cause marketing.
November 29, 2012
A food truck, called the "Soup Boutique, Inspired by Hood Cream," is serving two cream-based soups. One soup recipe is prepared by Chef Jonathan Dunn of Lavishly Dunn Catering. The other is created by a local chef at each tour stop.