Dairies would do well to target the baby boom generation with easy-to-read and open packaging and product formulations offering functional benefits, according to a white paper from a leading packaging company.

We’ve seen baby boomers redefine aging and retirement. Their “golden years” are a time for fulfillment, rather than decline, and most understand that protein is a part of the equation, but they don’t understand that milk, cheese and yogurt are sources of protein. People have strong motivations to maintain independence as they age.