In the week before Easter, cooking with dairy products is a theme in this week's free-standing inserts. Saputo, Unilever, Sargento and Kraft show the way.

Dean's shows how to cook with milk; Kraft touts its flavorful string cheeses; and Edy's unveils a new name for its fruit bars in the free-standing inserts for the week beginning March 17.

In this week's free-standing inserts, there are new toppings for Dannon's Danimals; new flavors for Yoplait's Greek 100; a protein claim from Mountain High; and Nabisco graham crackers filled with yogurt crème.

Muller Quaker Dairy and Nestle were active with free-standing inserts for the week beginning Feb. 17. 

With the Super Bowl approaching, dairy marketers are fine-tuning their pitches, offering cheese recipes that party hosts can serve during the "big game" in their free-standing inserts for the week beginning Jan. 20.

Dean Foods reduces the sugar in its TruMoo chocolate milk, and Land O Lakes offers recipes using Saute Express flavored butter to smartphone users.

Daisy and Dole jointly promote low-fat cottage cheese and tropical fruit in an FSI headlined "Together, the possibilities are endless!"  Post Foods launches a new Honey Bunches of Oats cereal made with real Greek yogurt.
 

Saputo's Frigo CheeseHeads string cheese brand builds a promotion around the election season. Other dairy marketers offer their foods as recipe ingredients.

Kraft takes two free-standing inserts (for Jell-O pudding and FreshTake cheese-breadcrumbs-spices kits), while Dannon promotes a new Activia yogurt and Land O Lakes introduces a four-cheese Italian blend.