The goal of Store Brands Month is to increase consumer trial by focusing attention on the positive attributes and practical factors of store brands - including value, digital convenience, ethical considerations, innovation and budget awareness - across all product categories in both brick-and-mortar and online retail formats.
Private-label products, sometimes known as private brands or store brands, have enjoyed steady growth since even before the COVID-19 pandemic. And dollar sales continue to grow. In 2023, total dollar sales rose 6%, while units sold grew 0.9% compared to the prior year.
This represents a 4.7% rise in dollar sales in all outlets from Jan. 1 to Dec. 31, 2023,versus the same period the prior year, according to the report.
Private-label milk sales account for a large percentage of these sales, reaching $8.6B in the same period. Natural cheese placed a close second at $8.1 billion,
Last year was a roller coaster ride for store brands. Sales were up and down but finished strong, with increases averaging about 5% over the last five months, according to New York-based Private Label Manufacturers Association (PLMA).
The award winners were chosen from more than 770 recently introduced food, beverage, kitchen, household and health & beauty care product submissions by 52 North American retailers.
The event was originally to take place in November 2021 and then rescheduled for Jan. 30-Feb. 1, 2022.
December 14, 2021
The Private Label Manufacturers Association (PLMA) said it canceled its Private Label Trade Show in Rosemont, Ill. — scheduled for Jan. 30- Feb. 1, 2022 — due to the debilitating effects of COVID-19 on business travel.
Unique and affordable store brand dairy products are among this year’s winners.
September 10, 2019
According to the New York-based association, this year’s entries showed that retailers are increasingly relying on innovations in store brand products and packaging to attract and retain shoppers.