In terms of ice cream and frozen novelty sales, matching a “Super Bowl champion”-level performance like those of the Chiefs’ quarterback Patrick Mahomes in 2020 and 2023, which occurred during the COVID-19 pandemic for ice cream, when consumers sought a home indulgence, is difficult to replicate. 

Starting on Sept. 24, (National Horchata Day), this new flavor will be available at all Handel’s locations to commemorate the vibrant Hispanic culture. 

Terms of the transaction were not disclosed.

Chicago-based V&V Supremo Foods announced that it is expanding its crema (sour cream) segment with the addition of five new artisanal cream products with deep roots and flavor profiles designed to take consumers on a delectable journey through Latin American cuisine.

The “Celebrate Hispanic Heritage Month with California’s Hispanic Dairy” promotion is designed to elevate awareness for Hispanic-style cheeses, cremas, breakfast cream and dips at Texas retailers using integrated digital media and in-store elements

Monrovia, Calif.-based Cacique LLC recently debuted “Your Auténtico Awaits,” a fully integrated marketing campaign.

A Spanish-language ad campaign from the California Milk Processor Board links positive dreams to drinking milk prior going to bed. Sounds crazy, but the spots are charming. 

Consumer packaged goods companies winning in their categories are three times more likely to invest in growth channels and the Hispanic market, 50% more likely to use pricing optimization tools, five times more likely to view retailer collaboration as a strategic priority, and invest twice as much time in talent development.