We’ve all heard the mantra: “Eat your protein to build a strong body” or “Milk, it does a body good.”

We’ve all heard the mantra: “Eat your protein to build a strong body” or “Milk, it does a body good.” When one thinks of protein, perhaps a thick steak or chicken comes to mind along with eggs, salmon, and tofu.

Dairy processors that understand and optimize different dairy and plant based proteins will boost their odds for success.

Many consumers do not realize that milk is a good source of high-quality protein. To educate shoppers, use the cap on a gabletop carton or a bottle to promote milk’s protein content.

Protein may be a macronutrient the deficiency of which portends dire consequences for health. But it is amply represented in the American diet already. A 2015 analysis of the 2007-2010 National Health and Nutrition Examination Survey found that American men consume, on average, close to 100 grams of protein per day — nearly double the 56 grams generally recommended for the group.

As a child grows, meeting protein needs is important to accommodate rapid growth and development, and dairy is essential to filling that need.